Email marketing is one of the best ways to market your products and services and there’s no denying that. However, most businesses promoting online use their opt-in forms (the forms through which visitors’ email addresses are captured. The appalling thing to note is that most web-based businesses don’t have enough opt-in forms spread across their web-properties to ensure optimum opt-ins to build up a veritable, robust list of interested subscribers. Here are at least three new places where you should have your opt-in forms:

Stand-alone Landing Pages: Whether you look to garner new subscribers through your efforts on twitter, article marketing, satellite pages, etc, all the links originating from these web assets should point to an opt-in page otherwise also called as a landing page. Your landing page should be as simple as possible with minimal text, but powerful elements within that text to encourage more sign-ups. A video primer, bright dark red arrows, and effective web-graphic elements should play a major role in effective conversions. Look at the opt-in page below which is an opt-in page for “affiliate marketing courses” from Anik Singhal.

Facebook Fan Page: Your business Facebook fan page one of the best ways to have new opt-ins and subscribers. With over 500 million users on Facebook, this social media giant cannot be overlooked. Almost all popular auto-responder software services provide you with an HTML code that could be placed directly onto your Facebook Fan page to allow for opt-ins. Alternatively, North Social are nifty applications that can be installed ( for a price). Take a look at the sign-up form from North Social below.

Forum and Q &A activity: This is one of our favourites and has resulted in tons of subscribers for our newsletter – especially when we first started. Don’t do the mistake of putting in signatures on forums and Q &A sites – especially those sites related to technology and business – that point to your home page. Instead, point to an opt-in page specially created for users of these forums (if you can customize it that way) or at least point to an effective but generic landing page that focuses only on sign-ups. You could consider giving a free report away or perhaps let them down a sample of your newsletter for free.

If you aren’t doing email marketing by making more people subscribe through your opt-in forms, you are leaving a lot of money on the table. Don’t let that happen.

How about showing us some of your opt-in forms? Please drop your comments here