Too much of information abounds on the Internet about Search Engine Optimization and that is expected because SEO has remained rather mysterious because the dynamics of search change all the time. In spite of all that information made available to all of us, some of the basics are always forgotten and we are rather surprised that such simple steps are not even taken. Here are some of the core SEO barriers which are likely to stop your website from being found on SERPs:
No one is linking to you: If you website is rather new, low-ranking or relatively bereft of content, you are not bound to have many links pointing inwards towards your site and that is a major disadvantage for you since Google places a major emphasis on these inbound links. Apart from this, other linking issues like improper redirects, lack of keywords or lack of focus on the right keywords, and using generic link text like “ click here” or “ Read more”, are some of the other main reasons.
Slash your Splash pages: There is a reason why they say “keep it simple, stupid”; that’s because fancy usually hurts. Scores of websites are not even found because of the all-too-common fancy intro page to impress visitors. If there is a “skip intro” link on the page, it signifies that the page isn’t important and if it isn’t why is it there? This is a wasted opportunity. Remember that the pages on top of the hierarchy get the most links and traffic; use it for a better purpose than just show some fancy presentation.
Put out flash: Most of the websites will have some elements running on flash and too much of it on the website is yet another mistake most webmasters do. You may use it for some necessary things like running a ticker or something, but creating the whole site in flash is not good. The trouble with flash is that it is not indexed properly by the search engines and so may want to keep it down to bare minimum.
Because there are more than just a few barriers, we will show you even more SEO barriers to your website in the next post. Have you been using any of these mentioned above? Is your site fully optimized for Search Engines?